HELLO, I'M CRISTIAN VALDES
I'm a product designer blending systems thinking and AI innovation to create scalable experiences that drive adoption.
I'm a product designer blending systems thinking and AI innovation to create scalable experiences that drive adoption.
I'm a product designer blending systems thinking and AI innovation to create scalable experiences that drive adoption.
Open to Staff roles.
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Clients
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Clients
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Clients
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Work
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Work
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Work
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Craft
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Craft
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Craft
Vision Work
I believe a clear vision — a company’s north star — drives alignment and purpose across every product decision. My approach bridges user needs with business goals, using clarity and differentiation as guiding principles inspired by The Brand Gap and Zag. A strong vision simplifies complexity and helps a product stand out. I often ask, “What do you want to be known for?” That question anchors the product’s aspirations and shapes its identity, ensuring the vision resonates with both the team and its users.
Business Strategy
I partner with teams to align business objectives with user needs, defining design goals that drive both impact and clarity. My approach focuses on prioritization, translating strategy into actionable design decisions that create measurable short- and long-term results. I use data, feedback, and market insights to adapt and refine strategies that strengthen both the product and the business behind it.
• Strategic Planning
• Vision + Mission
• Brainstorming + Workshops
• Competitive Analysis
• Opportunity Assessment
• Core Values
Product Design
Over the past 13 years, I’ve worked as a full-stack product designer and design lead across agency, e-commerce, and SaaS startups. My focus has been on designing end-to-end experiences and empowering other designers to become strategic partners in their teams. I believe great design balances usability, business value, and clarity at every step of the process.
• Discovery + Research
• Userflows + Mapping
• UI + UX Design
• Prioritization
• Wireframing and Prototyping
• User Testing
Brand Design
I believe in the power of a first impression. Visual design as a foundation—it’s how I create clarity, trust, and emotional connection. I focus on crafting brands with strong stories and cohesive systems that leave a lasting mark through consistency, surprise, and delight.
• Logo Design
• Persona Development
• Brand Identity
• Brand Guidelines
• Interaction Design
• Brand Attributes
Vision Work
I believe a clear vision — a company’s north star — drives alignment and purpose across every product decision. My approach bridges user needs with business goals, using clarity and differentiation as guiding principles inspired by The Brand Gap and Zag. A strong vision simplifies complexity and helps a product stand out. I often ask, “What do you want to be known for?” That question anchors the product’s aspirations and shapes its identity, ensuring the vision resonates with both the team and its users.
Business Strategy
I partner with teams to align business objectives with user needs, defining design goals that drive both impact and clarity. My approach focuses on prioritization, translating strategy into actionable design decisions that create measurable short- and long-term results. I use data, feedback, and market insights to adapt and refine strategies that strengthen both the product and the business behind it.
• Strategic Planning
• Vision + Mission
• Brainstorming + Workshops
• Competitive Analysis
• Opportunity Assessment
• Core Values
Product Design
Over the past 13 years, I’ve worked as a full-stack product designer and design lead across agency, e-commerce, and SaaS startups. My focus has been on designing end-to-end experiences and empowering other designers to become strategic partners in their teams. I believe great design balances usability, business value, and clarity at every step of the process.
• Discovery + Research
• Userflows + Mapping
• UI + UX Design
• Prioritization
• Wireframing and Prototyping
• User Testing
Brand Design
I believe in the power of a first impression. Visual design as a foundation—it’s how I create clarity, trust, and emotional connection. I focus on crafting brands with strong stories and cohesive systems that leave a lasting mark through consistency, surprise, and delight.
• Logo Design
• Persona Development
• Brand Identity
• Brand Guidelines
• Interaction Design
• Brand Attributes
Vision Work
I believe a clear vision — a company’s north star — drives alignment and purpose across every product decision. My approach bridges user needs with business goals, using clarity and differentiation as guiding principles inspired by The Brand Gap and Zag. A strong vision simplifies complexity and helps a product stand out. I often ask, “What do you want to be known for?” That question anchors the product’s aspirations and shapes its identity, ensuring the vision resonates with both the team and its users.
Business Strategy
I partner with teams to align business objectives with user needs, defining design goals that drive both impact and clarity. My approach focuses on prioritization, translating strategy into actionable design decisions that create measurable short- and long-term results. I use data, feedback, and market insights to adapt and refine strategies that strengthen both the product and the business behind it.
• Strategic Planning
• Vision + Mission
• Brainstorming + Workshops
• Competitive Analysis
• Opportunity Assessment
• Core Values
Product Design
Over the past 13 years, I’ve worked as a full-stack product designer and design lead across agency, e-commerce, and SaaS startups. My focus has been on designing end-to-end experiences and empowering other designers to become strategic partners in their teams. I believe great design balances usability, business value, and clarity at every step of the process.
• Discovery + Research
• Userflows + Mapping
• UI + UX Design
• Prioritization
• Wireframing and Prototyping
• User Testing
Brand Design
I believe in the power of a first impression. Visual design as a foundation—it’s how I create clarity, trust, and emotional connection. I focus on crafting brands with strong stories and cohesive systems that leave a lasting mark through consistency, surprise, and delight.
• Logo Design
• Persona Development
• Brand Identity
• Brand Guidelines
• Interaction Design
• Brand Attributes
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About me
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About me
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About me